Trade show season is upon us and it's time for businesses large and small to devise their trade show booth strategies. When planning for your next trade show, you want to ensure that you make the best use of available space for a booth that is attractive and effective at drawing in prospects and getting your message across.
Blogs - trade shows (2)
5 min read
Best Practices for Using an Interactive Map at Your Trade Show
Interactive trade show maps are growing in popularity throughout the expo industry. Though they have been around for at least a decade, the increase in demand for information at the fingertips of exhibitors and attendees means that the ability to display an exhibit hall in an easy-to-use digital way is in higher demand than ever before.
The issue at hand is that not all maps are the same, and not all show managers use them in the same way. Because of this, the use of a map can either make the experience of being at a show ten times better, or ten times worse.
To help m
ake sure that your exhibitors, attendees, and your team are getting the most possible out of an interactive map, we have put together some brief "Best Practices" to help you in promoting the show, generating revenue, and using registration. These are based on experience in working with thousands of shows with people in dozens of countries.
We hope that they are all useful for everyone with a show, but it is certainly something that needs to be evaluated for each event, and its unique market, attendees, and policies. If you are looking for ways to do things better, then you have already won half of the battle.
Here are 9 of our top suggestions for how you might be able to better use your mapping system:
Topics: Events hybrid events trade shows how to
4 min read
5 Things Associations Can Do To Create Sponsorship Revenue In Events
Having spoken with and worked alongside hundreds of associations over the years, one thing is very clear to us: covid has been transformative for them just as it has been for many industries.
Topics: Business Events Virtual Conference virtual events Virtual Trade Show hybrid events Advertising trade shows how to
1 min read
Great New Feature Announced | Integration for Novi AMS Users
If you use both Novi AMS to manage your members and Map D to manage your events, have we got good news for you! Map D and Novi have partnered to develop an integration that allows data to flow seamlessly between our platforms. This makes it easier than ever to sell your tradeshow space while keeping your AMS and Quickbooks up to date—all while barely lifting a finger!
Topics: News - Tech/General trade shows
3 min read
How To Sell Exhibitor Booths Online
Selling exhibitor booths is not always an easy task.
Topics: hybrid events trade shows how to
2 min read
Creative Themes for Trade Show Exhibits
With all of the competition, creating a trade show exhibit that's going to draw the attention of the crowd is one of the key components to great marketing for your business. Making your exhibit unique can be done by having a central theme that incorporates information about your company and engaging customers in an interesting and interactive way.
Topics: Events trade shows
5 min read
101 Tips for the Trade Show Exhibitor
Where is the hotel? What flight is our tech guy on? Who has the print material? Is anyone coming to this show?
Wish you'd handled all the details before it's time to light the lights? Fear not. If you refer to this list of 101 Tips for the Trade Show Exhibitor your show will run smoothly before you even step foot out of your office and all the trade show hours through.
Topics: Events trade shows
2 min read
Advantages of a Trade Show
Why host a trade show? Why market in a convention? What are the benefits?
Involvement at trade shows creates many benefits for your company in the marketing world. Here are ten reasons why your company should invest in a trade show:
Topics: Events trade shows
2 min read
Using QR Codes at Events
You may have seen one of these images on the back of your favorite shampoo bottle or vending machine beverage, but these new-age barcodes are much more than what meets the eye.
These images—QR or "Quick Response" codes—are 2D matrix barcodes that, when scanned, link consumers to business web pages, emails, contact information, and more. This is a great new way to provide yet another form of interaction with attendees or exhibitors at your next trade show.
How it Works
QR Codes work in virtually the same way as linear barcodes except that they have the ability to store much more information. First, a phone must be able to scan QR codes; there are many options including specialized apps and some phones can scan with the camera app.
Then simply by scanning the barcode with your smartphone camera while using the app, the coded URL, bookmark, or phone call is automatically launched.
Where to Get a QR Code
In order for your business to successfully use QR Codes at your next trade show, you need to use a QR Code generator. This is an easy, free online system and, again, there are many options that will fit your business needs. More and more QR generators are being created every day, but listed below is an option that I think is the easiest to get started with:
- QRCodify - This takes less than a minute to generate a code and gives the option to put in anything you'd like and you can even choose the foreground and background colors.
Topics: Events hybrid events News - Tech/General trade shows how to
2 min read
"Going the Extra Mile": Creating a Mobile App for Your Next Trade Show
Smartphones dominate our daily life. But other than using smartphones to scan QR codes or tweeting live from trade shows, how can a mobile phone be used to increase knowledge and participation at your next trade show? How can you use a phone to help your attendees and promote your sponsors better?
