What a 10x30 Booth Is
A 10x30 booth is 30 ft along the aisle and 10 ft deep, 300 sq ft in all. On a US floor plan built on a 10 ft grid it is simply three 10x10 inline booths combined, which is why organizers rarely draw it as a fixed size. Instead it appears when an exhibitor buys three adjoining booths, or when the organizer offers a few long frontages on the main aisle. The trade show booth sizes guide compares it with every common footprint.
| Size | Area | Built from | Typical type | Typical buyer |
|---|---|---|---|---|
| 10x20 | 200 sq ft | Two 10x10s | Inline or corner | Growing exhibitors with one or two demos |
| 10x30 | 300 sq ft | Three 10x10s | Inline or corner | Exhibitors who want a long frontage on one aisle |
| 20x20 | 400 sq ft | Four 10x10s (two rows) | Island or peninsula | Exhibitors moving to a custom or large modular exhibit |
10x30 Booth Layout Ideas
Exhibitors buying 300 sq ft for the first time often ask how to use the length. Share a few layouts in the prospectus or the exhibitor manual so they can plan before they book.
| Layout | What goes where | Best for |
|---|---|---|
| Three zones | Back wall split into three graphic panels, one demo station or product display in front of each | Companies with three product lines or audiences |
| Demo center plus meeting end | Demo and reception in the middle, a small seated meeting area at the end away from the busiest traffic | Sales-led exhibitors who book meetings |
| Theater strip | A presentation screen at the center of the back wall with seating or standing room in front | Exhibitors running scheduled demos |
| Corner-led | On a corner 10x30, the main counter or tallest feature at the open end | Corner 10x30s on a cross aisle |
- Keep the front 5 ft low and open so the booth reads as one space, not three
- Plan power at two or three points along the back wall, not one
- Put the storage closet at the end that faces the least traffic
- Use one continuous header or graphic so visitors see a single exhibitor
10x30 Height and Line-of-Sight Rules
A 10x30 follows inline rules unless your manual says otherwise. A common rule, based on widely used IAEE-style guidance, is an 8 ft maximum back wall height with displays in the front 5 ft of the booth kept to 4 ft. Many shows relax this for three or more inline booths used together, applying the 4 ft limit only within 10 ft of a neighboring booth. Your show sets the numbers; see booth height restrictions for how to choose them.
How to Price a 10x30 Booth
Price a 10x30 from your 10x10 rate so exhibitors can see it is a fair step up. The figures below are planning assumptions only, built on an example $3,000 inline 10x10; use your own rate card.
| Option | How it is priced | Example total |
|---|---|---|
| Three 10x10 inline booths | 3 x $3,000 | $9,000 |
| 10x30 with a multi-booth discount | 3 x $3,000, less 5% on the second and third booth | $8,700 |
| 10x30 corner | 3 x $3,000 plus a $500 corner premium | $9,500 |
| 10x30 on the main aisle | 300 sq ft at a $32 main aisle rate instead of $30 | $9,600 |
- Decide whether a discount on extra booths helps you sell blocks early or just gives away revenue you would have earned anyway
- Charge the corner premium once per open end, not once per booth in the block
- Hold a few 10x30 runs on main aisles for returning exhibitors, with a release date if they don't book
- Watch for exhibitors who buy two 10x10s and ask for the third at the inline rate later; set the policy in writing
Test the effect on the hall with the booth revenue calculator, and see premium booth location pricing for how corner and main-aisle premiums fit together. Booth sales software lets exhibitors pick three adjoining booths on the map and pay for them in one order.
Placing 10x30 Booths on the Floor Plan
- 1
Draw on the 10x10 Grid
Draw rows of 10x10s and let exhibitors combine three, rather than fixing 10x30s in the plan. You keep the option to sell the space as smaller booths.
- 2
Place Them Where Frontage Counts
Long inline runs work best on main aisles and facing entrances, where the frontage is seen. A 10x30 in a back row buys little extra visibility.
- 3
Don't Strand Single Booths
Avoid placing a 10x30 so it leaves a single 10x10 stranded between it and a corner. Odd leftovers are the last booths to sell.
- 4
Renumber Once Combined
Give the combined booth one number on the floor plan and in the exhibitor list, so attendees and service contractors find it.
The trade show booth numbering guide covers numbering that survives merges. To publish a plan where exhibitors can see which runs of three are still open, see event floor plan software.