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Exhibitor Manual Template

The sections an exhibitor manual needs, in the order exhibitors look for them.

900+
Organizers who have run shows on Map D
9,000+
Events powered since 2011
1.8M+
Booths drawn to date

Trusted by associations, expos and show organizers since 2011

In short

What goes in an exhibitor manual?

An exhibitor manual tells exhibitors everything they need to prepare for the show: key dates and deadlines, the floor plan and booth rules, move-in and move-out, services and how to order them, shipping, badges, and contacts. Put the deadlines first, and send it early enough for exhibitors to act on it.

Best for
Organizers writing or updating the exhibitor kit for a trade show
What to evaluate
  • Deadlines first
  • Booth rules and services
  • Clear contacts
How it works

From floor plan to sold show floor in four steps

  1. 1Build the floor planUpload the layout you already have or describe it to the AI Floor Plan Assistant, then place, number and size booths with snap-to-grid.
  2. 2Set booth types and pricesCreate booth types with their prices and mark booths open, reserved or sold. AI-assisted dynamic pricing can move prices inside the limits you set.
  3. 3Publish and sellPublish the interactive map to your event site. Exhibitors pick a space, check out and get their invoice without a back-and-forth email.
  4. 4Run the showExhibitors manage profiles, staff and assets in their portal, attendees find booths on the live map, and sales reports update as you sell.

The exhibitor manual template

01

1. Key Dates and Deadlines

A single table of what is due and when: orders, badge lists, certificates, and payments. Put it first.

02

2. Show Information

Show hours, venue address, parking, and how exhibitors reach the hall.

03

3. Floor Plan and Booth Rules

The floor plan, booth sizes and what is included, height and display limits, and any restrictions on sound, demos, and giveaways.

04

4. Move-In and Move-Out

Schedule by day and time, loading rules, and the penalties for leaving early.

05

5. Services and Ordering

What can be ordered (power, internet, furniture, cleaning, and so on), prices, the deadline for discount rates, and how to order.

06

6. Shipping and Storage

Where to send freight, the receiving window, and how to arrange storage and return shipping.

07

7. Badges, Registration, and Lead Retrieval

How staff get badges, how many are included, and how exhibitors capture leads.

08

8. Contacts and Onsite Support

Who to call before the show and onsite, with hours and a single help desk location.

Customer stories

What our customers say

See how event teams use MapD to run smoother events.

MapD is the best option for our expos. Our clients love the registration process! Data organization and exports are simple and easy. Fast reliable customer support feels like family. The wide variety of tools available for us allow us to grow and still feel well accommodated.

Experience ExpositionsKyle MichaudPresident @ Experience Expositions

MapD is indeed a welcome and needed change for the way we sell booths and handle our awesome exhibitors. With being in our 20th year, we needed a system that would take the guesswork out of exhibitor payments, accounting, floor plan assignments and more! MapD has helped us sell more booths in a shorter time frame and we will most definitely continue to use them!

Taliah WaajidTa'ron JoynerExhibitor Acquisitions Manager @ Taliah Waajid

MapD is one of the most user friendly systems I have found for floor plan software. The customer service received after signing up goes unmatched by any other systems I have used. MapD has truly made my job easier as an Exhibit Manager and helps to promote and sell booth space with the interactive floor plan I can deliver to my vendors.

KinsleyCasey HinerMeeting Architect @ Kinsley

The support of our vendors and partners allows us to put these events together, so again, thank you. I hope you have enjoyed this year's Virtual A-Day! The platform is amazing and so easy to use. :)

DFWAEAlyssa MeekEvents manager @ DFWAE

I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.

Maine Insurance Agents AssociationLisa VereggeDirector, International Trade and Development @ Maine Insurance Agents Association

Map D is an amazing platform and easy to use! We worked with Map D for our virtual annual conference last year and it worked like a charm. When we held our annual conference in-person for the first time in two years, our first choice for our conference app was Map D!

Texas Society of CPAsRori ShawExecutive Director @ Texas Society of CPAs

I just came back from show site. This week I had my largest show ever. I had 247 exhibitors and I had 247 happy exhibitors. And a lot of that is a result of they were able to get their badges, update their profile, reach out to me anytime they want to.

Georgia Municipal AssociationYalonde TannerShow Manager @ Georgia Municipal Association

Exporting exhibitors is really helpful for me. Fern needs a list of all our exhibitors with their booth number and what size it's going to be. Just exporting that list and getting it to whoever I'm working with at Fern is so incredibly helpful.

Multi Family NorthwestLaura WebbEvent Coordinator @ Multi Family Northwest

I'm probably your only customer who uses it to sell campsites, but it works really well. I just give them a drawing and they put it all together for me. I don't have to do it - it saves me many hours.

High Lifter ProductsTracie EngiHigh Lifter Products
Pricing

One flat price per event, never per booth

Every plan is a flat rate per event — not per booth.

Compare plans
  • Free$0one event, no cardStart free. Build one event's floor plan.
  • Starter$1,500per eventPublish an interactive floor plan and run your event.
  • Growth$2,500per eventExhibitors buy their booth directly on your floor plan — pick a space, check out, invoice sent.
  • Scale$2,750per eventEverything in Growth, plus the exhibitor portal: personnel, products and assets, self-served, with lead capture in the Map D app.
Works with the tools you already use
  • Novi
  • Salesforce
  • HubSpot
  • QuickBooks
  • Stripe
  • Authorize.Net
  • PayPal
  • WordPress
  • Zapier
See all integrations
See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

900+
Organizers who have run shows on Map D
9,000+
Events powered since 2011
1.8M+
Booths drawn to date

“I am really excited about this. The staff met with me this morning and we all LOVE the platform. People are already filling out their booths.”

· Director, International Trade and Development @ Maine Insurance Agents Association
FAQ

Your questions answered

Common questions about exhibitor manual template.

Have more questions? Request Demo →

When should the exhibitor manual go out?

Early enough for exhibitors to meet the first deadline, and again as a reminder before discounted ordering closes.

Should it be a PDF or online?

An online portal is easier to keep current and to link from reminders, and lets exhibitors place orders in one place.

What is the most important section?

Deadlines. Most exhibitor issues come from missed dates, so they should be the first thing exhibitors see.

Does Map D have an exhibitor portal?

Yes. Exhibitors manage assets, communications, and orders in one portal.