What a Booth Package Usually Includes
Use this checklist to decide, item by item, whether each thing is included in every booth, included only in higher tiers, required but ordered separately, or optional. Agree it with your general service contractor before you publish prices, because they supply most of it.
| Item | Often included? | Notes for organizers |
|---|---|---|
| Floor space | Always | State the size and whether the booth is inline, corner, peninsula or island |
| Pipe and drape | Usually, for inline booths | Typically 8 ft back drape and 3 ft side drape; state heights and colors |
| Booth ID sign | Usually | Company name and booth number; give the name deadline |
| Table and chairs | Sometimes | For example one draped 6 ft table and two chairs |
| Wastebasket | Sometimes | Cheap to include and often forgotten |
| Carpet | Sometimes; often required | If carpet is required but not included, say so clearly |
| Electrical | Rarely | Often from the venue's exclusive electrician; one outlet is a common premium inclusion |
| Wi-Fi or wired internet | Rarely | Shared show Wi-Fi is not booth internet; say which you mean |
| Exhibitor badges | Always | A number per booth size; see badge allocation |
| Directory and floor plan listing | Usually | Online directory, floor plan and event app |
| Lead retrieval | Sometimes in premium tiers | Otherwise a paid add-on |
| Booth cleaning | Rarely | Aisle cleaning is usually the show's job; in-booth cleaning is extra |
The pipe and drape guide covers standard heights and colors, and exhibitor badge allocation gives a badges-per-booth table you can drop into each package.
Basic, Standard and Premium Booth Packages
Three tiers is enough for most shows. The middle package should be the obvious choice for a typical exhibitor; the basic tier gives a lower entry price and the premium tier gives larger companies a reason to spend more. The prices below are sample figures for a 10x10 booth.
| Inclusion | Basic | Standard | Premium |
|---|---|---|---|
| Sample price | $2,200 | $2,800 | $3,600 |
| Floor space | 10x10 | 10x10 | 10x10, corner or feature area |
| Pipe and drape | Yes | Yes | Yes |
| Booth ID sign | Yes | Yes | Yes |
| Table, two chairs, wastebasket | No | Yes | Yes |
| Carpet | No | Yes | Yes |
| Electrical outlet | No | No | One outlet |
| Exhibitor badges | 2 | 3 | 5 |
| Directory and floor plan listing | Name and booth | Name, logo and description | Featured listing |
| Lead retrieval | Add-on | Add-on | Included, one license |
| Visibility | None | None | Logo on a show sign or in an email |
How to Price and Present Booth Packages
- 1
Cost the inclusions
Ask your contractor for the per-booth cost of each item in bulk. Bundled items cost you less than exhibitors would pay at service kit rates, which is the value of a package.
- 2
Build each tier
Add the space price and the item costs, add your margin, and round to a clean number.
- 3
Present them as a comparison
Show packages side by side with the middle tier highlighted, and use the same names on the rate card, booking page and invoice.
- 4
Label what isn't included
Mark each item Included, Required (order separately) or Optional, so exhibitors know what else they must buy.
- 5
Sell add-ons after the package
Offer upgrades such as extra badges, power and lead retrieval at booking and again before the service kit deadline.
List the packages on your booth rate card and, for items outside the package, see exhibitor upsell ideas for add-ons and when to offer them. Booth sales software lets exhibitors pick a package and add extras in one checkout, and exhibition management software keeps what each exhibitor bought in front of your team through move-in.