Rodeo Sponsorship Levels and Example Pricing
| Level | How many | What it commonly includes | Example range (varies by rodeo) |
|---|---|---|---|
| Title sponsor | 1 | Name with the rodeo name, top logo on posters, tickets, website and the arena, reads every performance, box seats and a prime vendor spot | $5,000 to $50,000 or more |
| Event sponsor | 1 per event | Bull riding, barrel racing or another event presented by the sponsor, reads before and during the event, banner at the arena | $1,000 to $10,000 per event |
| Chute sponsor | 1 per chute | Logo on a bucking chute gate, seen in every ride and most photos and video | $500 to $5,000 per chute |
| Scoreboard sponsor | 1 | Logo on the scoreboard or video board, seen with every score and time | $1,000 to $7,500 |
| Flag run sponsor | 1 or more | Sponsor flag carried in the grand entry or a flag run around the arena, with a read | $250 to $2,500 per flag |
| Mutton bustin' or kids' event sponsor | 1 | Kids' event presented by the sponsor, name on prizes, reads | $500 to $3,000 |
| Performance or night sponsor | 1 per night | A night such as family, military or Tough Enough to Wear Pink presented by the sponsor | $1,000 to $7,500 per night |
| Contestant number sponsor | 1 | Logo on contestant back numbers, where the association allows it | $500 to $5,000 |
| Arena fence banner | As many as the fence holds | A standard banner on the arena fence for all performances | $150 to $1,500 per banner |
| Announcer reads | A set number per night | Scripted mentions between events, often bundled with a banner | $100 to $1,000 per package |
| Vendor village booth | As many as you lay out | A 10x10 or larger space in the vendor area | $100 to $750 per space |
Each step up should put the sponsor closer to the action: the chute gate on every bull ride beats a banner on the far fence. For tier structure in general, see event sponsorship levels, and if your rodeo runs as part of a fair, see county fair sponsorship packages.
Example Deliverables: Chutes, Events, Scoreboard and Fence
A rodeo arena has a small number of spots fans watch all night: the chutes, the roping box, the scoreboard, the announcer's stand and the fence in front of the grandstand. Write down exactly where each logo goes and what the announcer says, so the sponsor knows what they bought and your arena crew knows what to hang.
| Placement | Example deliverables | Good fit for | What to agree in writing |
|---|---|---|---|
| Title | Rodeo name, posters, tickets, arena signs, reads, box seats | Truck dealer, bank, ranch supply chain | Exclusivity category, logo sizes, number of reads |
| Bull riding | Event presented by the sponsor, reads, banner by the chutes | Truck or trailer dealer, beer distributor | Read script and banner position |
| Barrel racing | Event presented by the sponsor, banner, prize or buckle | Western wear store, feed store, vet clinic | Who buys the buckle or prize and how it's presented |
| Mutton bustin' | Kids' event presented by the sponsor, prizes, reads | Family business, credit union, dentist | Prizes, sign-up rules and who supplies helmets and vests |
| Chute gates | Logo panel on one chute gate | Any sponsor that wants photos and video | Panel size, material and which chute |
| Scoreboard | Logo on the scoreboard or video board | Insurer, bank, radio station | Board size, how often the logo shows |
| Flag run | Sponsor flag in the grand entry or between events | Any local business | Who supplies the flag and rider |
| Arena fence | Banner on the fence, price by size and spot | Any local business | Banner size, grommets, who prints it and which spot |
How to Price Rodeo Sponsorship Packages and Banners
There's no standard price list for rodeo sponsorships. Most rodeos price fence banners by size and spot, and everything else by how close it sits to the action. The steps below are a rule of thumb, not a formula.
- 1
Start from your cost to deliver
Count the banner printing, chute panels, flags, buckles, prizes, box seats and passes each package includes. Price every level above that cost.
- 2
Price banner spots by visibility
Number every fence spot and price them in two or three bands: facing the grandstand, behind or beside the chutes, and the far fence. Say whether printing is included.
- 3
Anchor the top and step down
Price the title sponsor first, then events, chutes and the scoreboard, then flags and banners, so the gaps make sense to a feed store owner as well as a truck dealer.
- 4
Bundle banners with reads
Bundle a banner, a set number of announcer reads and tickets into one simple package. Many rodeo sponsors want one price and one invoice.
- 5
Cap the inventory
One sponsor per chute, event and night, and offer category exclusivity only at the top. Our how to price sponsorship packages guide walks through it.
- Performances: whether the package covers every performance or one night
- Banners: size, spot number, who prints and hangs it, and whether you keep it for next year
- Announcer reads: how many per performance, and a script the sponsor approves
- Tickets: how many general admission or box seats, and for which nights
- Prizes: who buys buckles, saddles or prize money and how they're presented
- Vendor space: size, location, power and what can be sold
- Digital: website logo, posters, social posts and radio mentions, with the number of each
Copy-Ready Rodeo Sponsorship Package Sheet
Send this one-page sheet with your sponsor letter, or paste it into your sponsorship page. Replace the bracketed text, delete the levels you don't offer and keep the deadlines. For the cover letter, adapt our sponsorship letter template.
Fulfillment Checklist and Common Mistakes
| When | Task |
|---|---|
| When the deal closes | Send the confirmation with the event, chute or fence spot, read count, tickets, the logo deadline and the invoice |
| Logo deadline | Collect vector logos for banners, chute panels, the scoreboard, posters and the website |
| Before printing | Send banner and chute panel proofs, and the announcer read script, for approval |
| One week before | Give the announcer the final read list by performance, and mail or email tickets |
| Setup day | Hang fence banners in their numbered spots, mount chute panels and photograph each one |
| Each performance | Log announcer reads, photograph event and flag run sponsors, and check banners after wind |
| After the rodeo | Take down and store reusable banners, then send thank you notes and a recap with photos, crowd counts and reads, plus the offer to renew |
- Selling a product category your association's own sponsors already hold
- Selling the same chute or fence spot twice because the banner list lives in someone's notebook
- No numbered fence map, so banners go up in the wrong spots
- Announcer reads promised but never written down for the announcer
- No rain-out or cancelled performance terms
For more on finding sponsors, see how to get sponsors for an event. When chutes, banners, events and vendor spaces outgrow a spreadsheet, sponsorship sales software keeps them in one place, and the sponsorship recap report helps you renew.