Pickleball Tournament Sponsorship Levels and Example Pricing
| Level | How many | What it commonly includes | Example range (varies by tournament) |
|---|---|---|---|
| Title sponsor | 1 | Name with the tournament name, top logo on the website, bracket, banners, player shirts and stream, remarks at the medal ceremony, a booth | $2,000 to $25,000 or more |
| Championship or center court sponsor | 1 | Center court named for the sponsor, windscreens or banners, finals and medal matches played on it | $1,000 to $10,000 |
| Live stream sponsor | 1 | Logo on the stream overlay, reads by the commentators, name in replay titles | $500 to $7,500 |
| Official paddle or ball sponsor | 1 each | Official ball or paddle of the event, product in play or in demos, a booth | Fee, product or both; negotiate per category |
| Player bag sponsor | 1 | Logo on the player bag or gift, insert in every bag | $500 to $5,000 |
| Court sponsor | 1 per court | Sign or windscreen on one numbered court, court named for the sponsor on the bracket and in announcements | $150 to $1,500 per court |
| Bracket board sponsor | 1 | Logo on the printed or digital bracket board players check all day | $250 to $2,500 |
| Food court or hydration sponsor | 1 each | Food court or water station named for the sponsor, signs | $250 to $3,000 |
| Division or medal sponsor | 1 per division | Name on a division (for example 3.5 mixed doubles) and its medals | $100 to $1,000 per division |
| Vendor booth | As many as you lay out | A 10x10 space beside the courts for demos, sales or sampling | $100 to $750 per space |
Each step up should put the sponsor in front of players more often: the court they play on, the ball they hit, the board they check between matches. For tier structure in general, see event sponsorship levels, and if you're starting from scratch, read how to plan a pickleball tournament.
Example Deliverables: Courts, Paddles, Bracket Board and Stream
A pickleball tournament has a lot of small, repeatable inventory (courts, divisions, windscreens) and a few big placements (the title, center court, the stream). Write down exactly what each placement includes, so sponsors know what they bought and your court crew knows what to hang.
| Placement | Example deliverables | Good fit for | What to agree in writing |
|---|---|---|---|
| Title | Tournament name, banners, shirts, bracket, stream, medal ceremony | Health system, bank, active adult community | Exclusivity category, logo sizes, ceremony remarks |
| Center court | Court naming, windscreens, finals on that court | Sports medicine clinic, real estate team | Windscreen size and count, which matches are played there |
| Court sponsors | Sign or windscreen, court named in brackets and calls | Any local business | Court number, sign size and who supplies the sign |
| Paddle or ball | Official product status, demos, booth | Paddle or ball brand, local pro shop | Approved ball rules, product supply and demo area |
| Player bags | Logo on bags, inserts | Pro shop, gym, physical therapy clinic | Bag quantity, insert drop-off date |
| Bracket board | Logo on the board or screen | Insurer, financial adviser | Board size, digital or printed |
| Live stream | Overlay logo, commentator reads | Paddle brand, online retailer | Which courts are streamed and for how long |
| Food court and booths | Naming, signs, booth spaces | Restaurant, smoothie bar, apparel brand | Food rules at the venue, power and setup times |
How to Get and Price Pickleball Tournament Sponsors
There's no standard price list for pickleball sponsorships. Court sponsorships are the easiest to sell and the easiest to price: one sign, one court, one simple price. Build the rest of the ladder around them. The steps below are a rule of thumb, not a formula.
- 1
Start from your cost to deliver
Add up windscreens or signs, player bags, shirts, medals, stream production and booth space each package includes. Price every level above that cost.
- 2
Estimate what the sponsor gets
Count players, matches per court and spectators. A court that hosts 60 matches a day is seen far more than a booth at the end of the row.
- 3
Price courts first, then the top
Set one simple per-court price, then price the title and center court well above it so the steps make sense.
- 4
Sell to your players first
Many players own or work at local businesses. Ask your club members, then local pro shops and clinics, before cold-calling brands. Our how to get sponsors for an event guide has more.
- 5
Cap the inventory
One sponsor per court, division and named placement, and category exclusivity only at the top. Our how to price sponsorship packages guide walks through it.
- Courts: which court number, sign or windscreen size, and whether the sign is reusable next year
- Naming: how the court or division name appears on brackets, calls and the stream
- Product: for an official ball or paddle, how much product, and whether it's used in play or demos only
- Player bags: quantity and insert drop-off date
- Booth: size, location by the courts, power and whether sales or demos are allowed
- Stream: which courts and days are streamed, and how often the sponsor is shown or read
- Digital: website logo, player emails and social posts, with the number of each
Copy-Ready Pickleball Tournament Sponsorship Package Sheet
Send this one-page sheet with your sponsor letter, or paste it into your sponsorship page. Replace the bracketed text, delete the levels you don't offer and keep the deadlines. For the cover letter, adapt our sponsorship letter template.
Fulfillment Checklist and Common Mistakes
| When | Task |
|---|---|
| When the deal closes | Send the confirmation with the court or placement, entries, the logo deadline and the invoice |
| Logo deadline | Collect vector logos for windscreens, court signs, shirts, bags, the bracket board and stream overlay |
| Before ordering | Send proofs of windscreens, signs, shirts and bags for approval |
| Two weeks before | Send booth assignments, setup times and the court map to sponsors and vendors |
| Setup day | Hang court signs on the right numbered courts, set up the bracket board and photograph each placement |
| During play | Name court sponsors in match calls, read stream sponsors and keep the bracket board current |
| After the tournament | Send thank you notes and a recap with photos, player count, matches played and stream views, plus the offer to renew |
- Selling an official ball the sanctioning body doesn't approve for play
- Hanging court signs on the wrong court numbers, or forgetting to name sponsored courts in match calls
- Promising stream exposure on courts that aren't streamed
- Ordering player bags or shirts before the bag and title sponsors' logos are in
- Selling more booth spaces than the space beside the courts can hold safely
For another sport with a per-hole version of court sponsors, see golf tournament sponsorship packages. When courts, divisions, booths and sponsor logos outgrow a spreadsheet, sponsorship sales software keeps them in one place, and the sponsorship recap report helps you renew.