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Booth Types

Corner Booth at a Trade Show: Premiums, Rules and Floor Plan Math

How organizers price and assign corner booths: premium methods with example figures, inline vs corner rules, copy-ready manual wording and how many corners each layout creates.

Inline vs Corner Booth

A corner booth is the first or last booth in a row of inline booths, where the row meets a cross aisle. It has one neighbor instead of two, and two open sides instead of one. Everything else is usually the same as the inline booth beside it: the size, the back drape and the height limit. See trade show booth types for how corners compare with peninsulas and islands.

Inline vs corner booth
Inline boothCorner booth
Open sides1 (front)2 (front and one side)
Neighbors21
Typical sizes10x10, 10x2010x10, 10x20
Height rulesBack wall limit, line-of-sight limit near the aisleUsually the same as inline
Side railOn both sidesOn the closed side; often removed or optional on the open side
PriceBase rateBase rate plus a corner premium
Typical buyerSingle display facing one aisleExhibitors wanting two approaches or a demo on the side
Inline vs corner booth

How Much to Charge for a Corner Booth

There are two common ways to price a corner. Whichever you choose, publish it on the rate card and on the floor plan, so exhibitors see the difference at the moment they pick a booth. The numbers below are planning examples, not market data.

Corner premium methods (example figures)
MethodHow it worksExample on a $3,000 10x10Watch out for
Flat fee per cornerA set amount per open corner$3,000 + $400 = $3,400A 10x20 with two corners pays twice; say so
Percentage premiumA percent on top of the inline price$3,000 + 15% = $3,450Large corner booths get a large premium
Corner rate per sq ftA higher rate per sq ft for corner space100 sq ft at $34 = $3,400Keep it consistent with peninsula and island rates
Location tiersCorners on main aisles cost more than corners at the backMain aisle $3,600; back $3,250Explain the tiers on the floor plan legend
Corner premium methods (example figures)
  • Start from a planning range, such as 10 to 25 percent over inline, and adjust after one sales cycle
  • If corners sell out within weeks every year, raise the premium or add location tiers
  • If corners are the last booths left, cut the premium or include something extra, such as a side rail removal or a second ID sign
  • Keep the premium below the step to a peninsula, so the ladder from inline to island makes sense

Put the premiums on your booth rate card template, test them with the exhibitor pricing calculator, and read the trade show booth pricing guide for how location pricing fits with early-bird and member rates.

How Many Corners a Layout Produces

The number of corners is set by your aisle plan. Every row end that meets a cross aisle makes a corner. A block of two rows back to back, with aisles at both ends, has four corners whatever its length. A single row against a wall with aisles at both ends has two.

Corners from 100 10x10 booths in back-to-back blocks (example layouts)
Block lengthBlocksCornersShare of booths that are corners
2 rows of 25288%
2 rows of 1052020%
2 rows of 5104040%
Corners from 100 10x10 booths in back-to-back blocks (example layouts)

Shorter blocks create more corners and more premium revenue, but they also add cross aisles, which take floor space and can reduce the total number of booths in the hall. Your venue and fire marshal also set limits on how long rows and dead ends can be. Balance the two with the booth revenue calculator, and see the trade show booth layout guide for aisle patterns.

Corner Booth Rules and Assignment

Corners are often the first booths returning exhibitors ask for. The trade show booth assignment guide covers fair ways to hand them out. When you price and assign them on the map itself, booth sales software shows the premium beside each booth at checkout, and exhibition management software keeps the corner rules in the same portal as the rest of the manual.

How Map D Helps

Price Corners Where Exhibitors Choose Them

Map D is the organizer's platform for the floor plan and booth sales. Corners can be their own booth type with a higher price and their own color on the map, or a standard booth with a price override, so exhibitors can compare a corner with an inline booth while they choose. You can build the floor plan for one event free; publishing, sharing the map and selling booths need a paid plan (from $1,500 per event).

  • Booth types with their own size, base price and floor plan colors, such as 10x10 corner
  • Per-booth price overrides, set one at a time or in bulk
  • Prices by quantity, so a second adjoining booth can cost less
  • Merge a corner with the booth beside it into a 10x20 with a combined number
  • Included and sellable services per booth type
See it on your own floor plan

Stop reading about it. Build one.

Upload the floor plan you already have and place your booths on it yourself, in Map D’s editor. Free to build, no contract, and nothing to install.

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FAQ

Questions Organizers Ask

What is a corner booth at a trade show?

An inline booth at the end of a row, open to aisles on two sides. It is usually the same size as the inline booths next to it, most often 10x10 or 10x20, and follows the same height rules.

How much more does a corner booth cost?

Organizers commonly add a flat fee per corner or a percentage on top of the inline price. A planning range of 10 to 25 percent is a reasonable place to start testing, but set it from your own sales: if corners sell out first every year, the premium is probably too low.

Is a corner booth worth it?

Usually yes, if the exhibitor's display works with two open sides. A corner is seen by people walking both aisles and is easier to walk into. It is not worth it for a booth built around a single back wall that faces one aisle.

How many corner booths does a trade show floor plan have?

A row of booths that has aisles at both ends has a corner at each end. A block of two rows back to back has four. So the number of corners depends on how many blocks and cross aisles your layout has, not on how many booths it holds.

What rules apply to a corner booth?

Most shows apply inline rules to corners: the same back wall height and the same line-of-sight limits near the aisle. Some let exhibitors remove the side rail on the open side. State it in the exhibitor manual.