Blogs - hybrid events (2)

Selling exhibitor booths is not always an easy task.

If you are an event director or promoter, you’ve got to stay on top of current trends to make sure you’re planning smarter, operating efficiently, and developing new revenue sources. Here are 6 trends you should be aware of and consider incorporating into your event(s).

With the rise of technology and the decline of the economy, more and more corporations are turning to virtual trade shows as a way to save money. In her article on Forbes.com, "How to Table a Virtual Trade Show," Melanie Lindner outlines a few tips and guidelines to follow in order to make the most out of your virtual trade show experience.

You may have seen one of these images on the back of your favorite shampoo bottle or vending machine beverage, but these new-age barcodes are much more than what meets the eye.

These images—QR or "Quick Response" codes—are 2D matrix barcodes that, when scanned, link consumers to business web pages, emails, contact information, and more. This is a great new way to provide yet another form of interaction with attendees or exhibitors at your next trade show.

How it Works

QR Codes work in virtually the same way as linear barcodes except that they have the ability to store much more information. First, a phone must be able to scan QR codes; there are many options including specialized apps and some phones can scan with the camera app.

Then simply by scanning the barcode with your smartphone camera while using the app, the coded URL, bookmark, or phone call is automatically launched.

Where to Get a QR Code

In order for your business to successfully use QR Codes at your next trade show, you need to use a QR Code generator. This is an easy, free online system and, again, there are many options that will fit your business needs. More and more QR generators are being created every day, but listed below is an option that I think is the easiest to get started with:

• QRCodify - This takes less than a minute to generate a code and gives the option to put in anything you'd like and you can even choose the foreground and background colors.

Smartphones dominate our daily life. But other than using smartphones to scan QR codes or tweeting live from trade shows, how can a mobile phone be used to increase knowledge and participation at your next trade show? How can you use a phone to help your attendees and promote your sponsors better?

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