Have you ever heard someone say, “if it weren't for tomorrow, it'd be the future today!” or “the future is unwritten.” Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now! In 2019, the excitement was building, and event organizers, sponsors, and attendees could all see the future and it was thrilling. Unfortunately, there was a different reality that people didn’t see coming - a global pandemic that led to cancellations of industry events around the world. However, as in-person events have returned, so has the use of AR and related technologies. The results are amazing experiences for attendees, more value for sponsors, smoother operations for event managers, and more revenue for venues.