The Empire State Society of Association Executives (ESSAE), is a group of professional association executives employed by trade, business, and professional associations based in New York State. ESSAE provides for the exchange of ideas among its members in many ways, but a big way it connects members is through events.
That's where we come in.
But first—a bit of backstory...
Trade show season is upon us and it's time for businesses large and small to devise their trade show booth strategies. When planning for your next trade show, you want to ensure that you make the best use of available space for a booth that is attractive and effective at drawing in prospects and getting your message across.
Having spoken with and worked alongside hundreds of associations over the years, one thing is very clear to us: covid has been transformative for them just as it has been for many industries.
If you are an event director or promoter, you’ve got to stay on top of current trends to make sure you’re planning smarter, operating efficiently, and developing new revenue sources. Here are 6 trends you should be aware of and consider incorporating into your event(s).
With all of the competition, creating a trade show exhibit that's going to draw the attention of the crowd is one of the key components to great marketing for your business. Making your exhibit unique can be done by having a central theme that incorporates information about your company and engaging customers in an interesting and interactive way.
With the rise of technology and the decline of the economy, more and more corporations are turning to virtual trade shows as a way to save money. In her article on Forbes.com, "How to Table a Virtual Trade Show," Melanie Lindner outlines a few tips and guidelines to follow in order to make the most out of your virtual trade show experience.
Wish you'd handled all the details before it's time to light the lights? Fear not. If you refer to this list of 101 Tips for the Trade Show Exhibitor your show will run smoothly before you even step foot out of your office and all the trade show hours through.
Involvement at trade shows creates many benefits for your company in the marketing world. Here are ten reasons why your company should invest in a trade show:
