Blogs - how to

Have you ever heard someone say, “if it weren't for tomorrow, it'd be the future today!” or “the future is unwritten.” Well, dear readers, when it comes to the use of augmented reality (AR) technology in the events space, that future is now! In 2019, the excitement was building, and event organizers, sponsors, and attendees could all see the future and it was thrilling. Unfortunately, there was a different reality that people didn’t see coming - a global pandemic that led to cancellations of industry events around the world. However, as in-person events have returned, so has the use of AR and related technologies. The results are amazing experiences for attendees, more value for sponsors, smoother operations for event managers, and more revenue for venues.

Pavilions are a recent addition to Map D's platform and can be used to spotlight event content.

Trade show season is upon us and it's time for businesses large and small to devise their trade show booth strategies. When planning for your next trade show, you want to ensure that you make the best use of available space for a booth that is attractive and effective at drawing in prospects and getting your message across. 

Here are four tips for effective trade show booth displays:

Having spoken with and worked alongside hundreds of associations over the years, one thing is very clear to us: covid has been transformative for them just as it has been for many industries. 

Selling exhibitor booths is not always an easy task.

You may have seen one of these images on the back of your favorite shampoo bottle or vending machine beverage, but these new-age barcodes are much more than what meets the eye.

These images—QR or "Quick Response" codes—are 2D matrix barcodes that, when scanned, link consumers to business web pages, emails, contact information, and more. This is a great new way to provide yet another form of interaction with attendees or exhibitors at your next trade show.

How it Works

QR Codes work in virtually the same way as linear barcodes except that they have the ability to store much more information. First, a phone must be able to scan QR codes; there are many options including specialized apps and some phones can scan with the camera app.

Then simply by scanning the barcode with your smartphone camera while using the app, the coded URL, bookmark, or phone call is automatically launched.

Where to Get a QR Code

In order for your business to successfully use QR Codes at your next trade show, you need to use a QR Code generator. This is an easy, free online system and, again, there are many options that will fit your business needs. More and more QR generators are being created every day, but listed below is an option that I think is the easiest to get started with:

• QRCodify - This takes less than a minute to generate a code and gives the option to put in anything you'd like and you can even choose the foreground and background colors.