In the ever-evolving event industry, technological advancements have revolutionized how event planners interact with attendees. From virtual experiences to mobile apps and interactive platforms, the event landscape has completely transformed. However, amidst all these changes, one fundamental aspect that has remained constant is the importance of keeping attendees engaged throughout the entire event lifecycle. In this blog, we will understand the importance of event engagement and discuss some proven strategies to increase audience engagement. Let’s get started!
Firstly, What is Event Engagement and Why is it Important?
Simply put, event engagement (also known as audience engagement) refers to the level of active and meaningful participation, interaction and connection between attendees and event content. It measures the extent to which participants are captivated, absorbed and involved throughout the event's lifecycle.
Event engagement is crucial because it directly impacts the success and outcomes of an event. Engaged attendees are more likely to absorb information, actively participate in discussions, and form meaningful connections. This heightened level of engagement leads to a more positive and memorable experience, increasing the chances of attendees returning for future events and recommending them to others. As a result, high event engagement can improve the event's reputation, attract sponsors and drive greater ROI for organizers.
7 Powerful Tips to Increase Audience Engagement Through the Entire Event Lifecycle
According to research, 68.7% of event professionals agree that using technology to improve the attendee experience is a trend with staying power. To ensure an event's success and maximize attendee engagement, event planners must adopt a comprehensive approach that encompasses the entire event lifecycle - from pre-event preparation to post-event follow-up. Listed below are 7 powerful tips to help you increase audience engagement throughout all stages.
The journey to attendee engagement begins long before the actual event. Event planners must make use of technology to establish personalized communication with potential participants before the event. Send out targeted messages that are tailored to each attendee's interests and preferences via email marketing, event apps and social media platforms. Personalized marketing communication for invitations, teasers and reminders plays a key role in generating excitement and anticipation for the upcoming event.
Seamless Registration Process
Thereafter, the registration process is the first direct interaction that attendees will have with the event. Hence, creating an interactive and seamless registration experience is crucial in setting the right tone for engagement. This will include implementing a user-friendly online registration platform that allows attendees to customize their agendas, select preferred sessions as well as access event materials in advance. This will assist in fostering a sense of ownership and involvement.
Real-Time Updates and Communication
Next, real-time updates and communication are essential to keep attendees engaged and informed during the event. Mobile event apps and social media channels enable organizers to push live notifications, provide schedule changes and share exclusive content in real-time. These updates facilitate better time management and allow participants to make informed decisions about which sessions to attend, thereby enhancing their overall event experience.
Interactive Floor Plan
An interactive floor plan is like a digital map for the attendees that highlights various points of interest, session locations, exhibitor booths and networking areas. It enables them to easily navigate the event space and plan their agenda. Attendees can interact with the floor plan, explore event details and make informed decisions about which sessions and activities to participate in, leading to increased event engagement and overall satisfaction.
Synergetic Sessions and Content
To captivate attendees and maintain their interest throughout the event, incorporating synergetic sessions and diverse content formats is paramount. Some examples include introducing interactive workshops, facilitating live polls and hosting Q&A sessions. As far as content format is concerned, engaging visual aids such as videos, infographics and live demonstrations make it more engaging and memorable for the audience. Event tech solutions enable a seamless integration of these elements into presentations and discussions, promoting a dynamic and immersive experience.
Virtual and Hybrid Event Experiences
Advancements in technology have made it possible to host virtual and hybrid events, expanding the reach and potential engagement of an event beyond physical boundaries. Virtual event attendees can participate in real-time discussions, interact with speakers and network with other participants through virtual platforms and live-streaming capabilities. Hybrid events combine the best of both physical and virtual experiences, providing flexibility for attendees while amplifying engagement opportunities.
Networking and Community Building
As is known, networking is a vital aspect of event engagement. Event planners can create dedicated networking spaces, facilitate virtual meetups as well as make use of AI-powered matchmaking services to help attendees connect with like-minded individuals. In addition to that, building a sense of community through online forums or social media groups allows attendees to continue engaging and sharing knowledge even after the event concludes.
Post-Event Follow-Up and Feedback
Lastly, the post-event follow-up is equally crucial in sustaining the connections and insights gained during the event. Organizers must send out post-event surveys and feedback forms to collect valuable insights, gauge attendee satisfaction and identify areas for improvement. Moreover, providing access to session recordings, post-event content and additional resources will keep attendees engaged and reinforce the value of their participation.
To learn about the top event engagement trends in 2023, read this.
By employing a holistic approach that encompasses pre-event communication, interactive experiences during the event and thoughtful post-event follow-up, organizers can increase audience engagement, build strong connections, maximize ROI and pave the way for even more impactful events in the future.
Interactive Floor Plan: The Map D interactive floor plan is a powerful tool for tradeshows, festivals and conferences. With information-rich profiles, it's easy to build out a marketplace of participating vendors and connect them to attendees, sessions, speakers and more. The floor plan is easy to navigate, search and bookmark, making it an essential tool for any event with a vendor marketplace.
Booth Sales: Buying booth space at your event will be a breeze for your exhibitors with customizable gateway and checkout scenarios. By leveraging event technology, it allows you to view the real-time availability of booths and their sales status. It empowers exhibitors to reserve a booth or pay for it using a credit card directly from the floor plan.
Mobile Event App: Elevate event engagement and networking with our mobile app. It will assist you in enhancing attendee engagement, increasing exhibitor visibility and facilitating better networking opportunities at your upcoming event.
AR Wayfinding with Arway: Navigation and Wayfinding, Create robust AR navigation for your attendees and exhibitors with accurate positioning, digital directory, turn-by-turn, and optimized routes.
Key highlights of Map D's accomplishments are listed below:
- Over 800,000 booths and maps drawn and processed
- Thousands of booths and maps managed monthly
- Facilitated over $250 million in booth sales
Choose Map D for a comprehensive event production solution that combines innovation, reliability and a track record of success. To book a free demo, click here.